You see things as they are and ask, “Why?”
I dream things as they never were and ask, “Why not?”
George Bernard Shaw
As a results-oriented, innovation-focused manager with a multidisciplinary background on business administration, technology and design I help companies to achieve growth and positioning. I do that by generating, communicating and selling new products, services and value propositions, supporting strategic decision-making through data and insights and promoting digital transformation.
During my +10 years of experience in product portfolio management, marketing and strategy positions my cross-functional profile has allowed me to effectively find and facilitate new business opportunities from research to go-to-market, all while managing teams, stakeholders and client relationships successfully.
My 360º-degree experience throughout corporate, consulting and academic practices, my cross-sector knowledge and my international career path in global markets allow me to have a thorough and far-sighted understanding of the challenges of today’s world for business.
My professional practice is based in five know-how areas:
STRATEGY - Portfolio and product management & value proposition generation / Business intelligence & Big Data
/ Digital transformation and change management
INNOVATION - Business innovation management / E2E innovation methodologies and processes / UX user experience and open innovation
MARKETING - Branding & positioning / Digital marketing & content and communications direction / Marketing analytics and performance
FORESIGHT - Trend, user and market research / Insight and data analysis / Design thinking methodologies & tools
THOUGHT LEADERSHIP - Stakeholder and team leadership & management / Public speaking & writing / Academic & teaching
See some selected work or explore all my projects through the menus.
As a creative catalyser, is vital to my professional practice to excel at critical observation, communicate effectively, be a true team player and mentor, have a problem-solving attitude and be flexible to adapt to uncertain environments. As a leader, I bring people together, managing conflicts and interests and working hard to engage stakeholders and team members, as I believe success is not a one-man’s job.
A technologically literate, trend expert, globally astute, and operationally agile character, I am also a photography lover, an anxious reader and a wannabe globetrotter.