You see things as they are and ask, “Why?”
I dream things as they never were and ask, “Why not?”
George Bernard Shaw
As a business innovator, marketing strategist and design thinking expert with more than 10 years of experience I help business answer recent disruptions and anticipate future changes in their industries by creating, communicating and selling new products and services.
I find new pools of value and growth for business by means of analysing multidisciplinary insights and business intelligence data for decision-making, designing and executing strategic business innovation and marketing plans as well as managing teams and stakeholders effectively.
My 360º-degree expertise throughout corporate, consulting and teaching practice, my cross-industry knowledge and my international experience in global markets like Asia, Europe and the Americas allow me to have a full and out-of-the-box understanding of the challenges to innovation for each specific business.
My professional practice is based in five know-how areas:
FORESIGHT - Insight & data generation and interpretation / Trend research and analysis / Design thinking and user & market research
STRATEGY - Portfolio management and value proposition generation / Business Intelligence & Big Data / Organizational design and change management
INNOVATION - Business innovation management / Methodologies and processes / User-centred design and open innovation
MARKETING - Digital marketing and communications / Branding and positioning / Omnichannel strategy and content marketing
THOUGHT LEADERSHIP - Stakeholder & team leadership and management / Academic & education / Writing & Public speaking
See some selected work or explore all my projects through the menus.
As a creative catalyser, is vital to my professional practice to excel at critical observation, communicate effectively, be a true team player and mentor, have a problem-solving attitude and be flexible to adapt to uncertain environments. As a leader, I bring people together, managing conflicts and interests and working hard to engage stakeholders and team members, as I believe success is not a one-man’s job.
A technologically literate, trend expert, globally astute, and operationally agile character, I am also a photography lover, an anxious reader and a wannabe globetrotter.