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Welcome!


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Welcome!


You see things as they are and ask, “Why?”
I dream things as they never were and ask, “Why not?”

George Bernard Shaw

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Work


Browse my projects

ALL PROJECTS

Work


Browse my projects

ALL PROJECTS

As a results-oriented, innovation-focused manager with a multidisciplinary background on business administration, technology and design I help companies to achieve growth and positioning. I do that by generating, communicating and selling new products, services and value propositions, supporting strategic decision-making through data and insights and promoting digital transformation.

During my +10 years of experience in product portfolio management, marketing and strategy positions my cross-functional profile has allowed me to effectively find and facilitate new business opportunities from research to go-to-market, all while managing teams, stakeholders and client relationships successfully. 

My 360º-degree experience throughout corporate, consulting and academic practices, my cross-sector knowledge and my international career path in global markets allow me to have a thorough and far-sighted understanding of the challenges of today’s world for business.

My professional practice is based in five know-how areas:

STRATEGY - Portfolio and product management & value proposition generation / Business intelligence & Big Data
/ Digital transformation and change management

INNOVATION - Business innovation management / E2E innovation methodologies and processes / UX user experience and open innovation

MARKETING - Branding & positioning  / Digital marketing & content and communications direction / Marketing analytics and performance

FORESIGHT - Trend, user and market research / Insight and data analysis / Design thinking methodologies & tools

THOUGHT LEADERSHIP - Stakeholder and team leadership & management / Public speaking & writing / Academic & teaching

 

Selected projects

See some selected work or explore all my projects through the menus.

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About


Get to know me

CV IN DETAIL

About


Get to know me

CV IN DETAIL

As a creative catalyser, is vital to my professional practice to excel at critical observation, communicate effectively, be a true team player and mentor, have a problem-solving attitude and be flexible to adapt to uncertain environments. As a leader, I bring people together, managing conflicts and interests and working hard to engage stakeholders and team members, as I believe success is not a one-man’s job.

A technologically literate, trend expert, globally astute, and operationally agile character, I am also a photography lover, an anxious reader and a wannabe globetrotter.

 

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Blog


Read about innovation and foresight

ALL ARTICLES

Blog


Read about innovation and foresight

ALL ARTICLES

SELECTED ARTICLES

Read some selected articles or browse them through the menu on the right.