You see things as they are and ask, “Why?”
I dream things as they never were and ask, “Why not?”
George Bernard Shaw
As a creative strategist, innovation and design-thinking expert with more than 10 years of experience I help business answer recent disruptions and anticipate future changes in their industries.
I focus on incremental and disruptive innovation by means of researching and analysing multidisciplinary insights, designing and leading strategic plans as well as managing innovation teams effectively.
My 360-degree expertise throughout corporate, consulting and teaching practice, my cross-industry knowledge and my international experience in global markets like Asia, Europe and the Americas allow me to have a full understanding of the challenges to innovation for each specific business.
As a result I discover new pools of value and growth for business through the creation and communication of new products, services and processes.
My professional practice is based in five know-how areas:
Trend analysis / Qualitative insights / Design research
Proposition generation / Digital strategy / Organizational design
Management & direction of innovation teams / User-centred design / Open innovation
Creative direction / Brand & design guidelines / Content strategy & storytelling
Academic & education / Writing / Public speaking
As a creative catalyser, is vital to my professional practice to excel at critical observation, communicate effectively, be a true team player and mentor, have a problem-solving attitude and be flexible to adapt to uncertain environments. As a leader, I bring people together, manage conflicts and work hard to engage the team, as I believe success is not a one-man’s job.
A technologically literate, globally astute, and operationally agile character, I am also a photography lover, an anxious reader, a wannabe globetrotter, a bit of a techno-geek and a very lazy cook.