You see things as they are and ask, “Why?”
I dream things as they never were and ask, “Why not?”
George Bernard Shaw
As a business innovator, marketing strategist and design-thinking expert I help business answer disruptions and anticipate future changes in their industries by generating, communicating and selling new products and services, at any point of their end-to-end process.
During my +10 years of experience I have found new pools of value and achieved growth for companies by means of analysing research insights and business intelligence data, designing and executing strategic, innovation and marketing plans as well as managing teams and stakeholders effectively.
My 360º-degree expertise throughout corporate, consulting and teaching practice, my multidisciplinary background in business, technology and design, my cross-industry knowledge and my international experience in global markets allow me to have a thorough and out-of-the-box understanding of the challenges of today’s world for each specific business.
My professional practice is based in five know-how areas:
FORESIGHT - Insight and data generation & interpretation / Trend, user and market research analysis / Design thinking methodologies & tools
STRATEGY - Portfolio management and value proposition generation / Business Intelligence & Big Data / Organizational design and change management
INNOVATION - Business innovation management / E2E innovation methodologies and processes / User-centred design and open innovation
MARKETING - Branding & positioning / Digital marketing & communications / Omnichannel strategy & content marketing
THOUGHT LEADERSHIP - Stakeholder and team leadership & management / Public speaking & writing / Academic & teaching
See some selected work or explore all my projects through the menus.
As a creative catalyser, is vital to my professional practice to excel at critical observation, communicate effectively, be a true team player and mentor, have a problem-solving attitude and be flexible to adapt to uncertain environments. As a leader, I bring people together, managing conflicts and interests and working hard to engage stakeholders and team members, as I believe success is not a one-man’s job.
A technologically literate, trend expert, globally astute, and operationally agile character, I am also a photography lover, an anxious reader and a wannabe globetrotter.