As a continuation from my Brand & Design Strategy project, I created together with the CMO and CDO office the business strategy for Consumer Lighting and led its execution. This included: forecasting, innovation plan, portfolio strategy, brand and marketing guidelines, design identity, proposition generation, trend program and thought leadership content.
As a result, the Business Group grew its Home LED market share and established itself as an innovation leader in its industry - Consumer Lighting won a record-breaking number of awards in 2012 and in 2013!
- Creation of an E2E innovation plan, defining strategy and action points.
- Rationalisation of portfolio strategy: number of brands, value proposition strategy, quartile positioning, and growth roadmaps.
- Collaboration with Executive Board and facilitation of strategy dialogue.
- Direction of groups responsible to implement the strategy.
You can see how the innovation and portfolio strategy had its effects on the business now by peeking at the Philips Consumer Lighting website.