A provocative future scenario on a concept healthcare system based on probable socio-cultural and technological forecasts, presented at the 26th ICSID World Design Congress in 2009 by Stefano Marzano, Chief Design Officer of Philips.

  • Research on global sociocultural trends and foresight and identification of value for Philips Healthcare.
  • Translation of results to create Healthcare future scenarios as triggering material for business strategy and direction setting.
  • Co-direction of video narrative.
Cristina is full of energy and ideas. Very good at creating new opportunities and challenging existing norms. Has very clear ideas of what she wants to achieve and where to go. Very interested in the role of technology in our daily life and how we can create new meaning and applications with it.
— Oscar Peña, Global Creative Director, Philips Lighting