I created a though leadership position for Philips in Smart Cities, and as a part of it I developed a co-creation digital platform to enable Philips to explore future value.

The Future of Light platform, created together with Digital Marketing, includes inspirational content and insights and aims to strengthen Philips’ thought leader position through a social media driven dialogue.

Other project outputs included a Smart City vision and innovative digital touchpoints for prototype testing, open innovation, VP co-creation and trend collection.

  • Trend analysis and future vision creation to respond to disruption of LED lighting industry.

  • Creation of a digital strategy for marketing and thought leadership.

  • Creative direction and creation of innovative digital touchpoints implementing the strategy.

Click to go to the Future of Light platform

Click to go to the Future of Light platform

Cristina is a pleasure to work with.
She is highly professional, yet puts people at ease with her infectious enthusiasm and charm. Cristina is (truly) into cutting edge trends in society and technology, she also understands business complexities and objectives and she knows how to inspire senior leadership. Her blend of curiosity and authority is very powerful in driving design led innovation in an organization. Cristina is always a very valuable part of any creative team.
— Andrew Hartman, Design Director, Philips Design