Yet another year and Milan Design Week has finished, leaving all of us extremely tired and overwhelmed with the massive amount of design that is spread over the Salone and the city exhibitions, the Fuorisalone. One week after and tons of coffee to overcome design-caused sleep deprivation, I feel recovered enough to reflect on everything seen, experienced and photographed.
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The allegory of the cave is one of the most inspiring readings to get acquainted with design semiotics. In this beautiful metaphor, Socrates discusses with his disciple Glaucon the fundamentals of perception of reality and introduces to him the concepts of archetypes. In this article, I explain how my RCA final project dealt with the same principles to improve the concept of light.