In the current state of uncertainty, when traditional strategic methodologies fall short to help us tackle disruption, what are the creative disciplines that can contribute to the business toolkit?
Quantitative strategic methodologies are inadequate alone when it comes to tackling the uncertainty of disruption, because, by nature, uncertainty does not allow for measurement. On the contrary, trend analysis has been increasingly winning a space in current business strategy as a methodology to provide qualitative insights that help identify new horizons and changing values.
In a world in which everything is subject to sudden change, it is difficult for companies to stay relevant, and the quest to find and exploit value has become more challenging than ever.
Today’s rapidly changing world means the traditional strategic plan is no longer viable. But several years into the cult of lean, it is becoming clear that it is not the panacea that corporates had hoped for.
How can we bridge the strategic capabilities of traditional visions and lean models to get the best of both worlds?
It has been already two weeks since the Design Management Institute´s conference wrapped up in Madrid, and some of you were able to follow the key thoughts discussed there through the twitter hashtag #dmimadrid. Nevertheless, I always find useful to structure my thoughts on a piece of paper (or pixels, in this case) and share them for further discussion with the 93% of the world not using Twitter.