As part of my consulting role at Philips, I worked with the Philips Digital Retail Solutions Venture to help them establish their digital-enabled retail business, opening knowledge consulting on digital transformation as a new business path for Philips.

Creating innovative digital touchpoints in store which merge offline and online and reinforce the client's brand.
Supporting the Venture on their consultative sales approach, based on a co-creation methodology together with the client that included moving from strategic insights to roadmap generation of touchpoints.
Defining a vision for digital retail for the Venture, based on new consumer behaviours and sociocultural and technology trends.