Cristina Ferraz

Innovation, Design Thinking and Creative Strategy

You see things as they are and ask, “Why?”

I dream things as they never were and ask, “Why not?”

George Bernard Shaw


As a creative strategist, innovation and design thinking expert with more than 10 years of international experience I help companies determining what to make and do, why do it and how to do it.

My focus is on how to innovate contextually - both immediately and over the long term - by leading and executing strategy plans holistically, managing innovation teams effectively and synthesizing multidisciplinary insights, to create new value in products, services and processes. 

Having been involved in a broad scope of professional experiences - from corporate to consulting, in global markets like Asia, Europe and the Americas, and from sales teams to R&D departments - I always keep an extra-mile attitude, bringing different sets of knowledge and people to design the perfect plan of action to achieve a winning vision.


I am naturally curious, passionate about ideas, insolent to preconceptions and I am always reaching out to learn from everything and everyone around.

I find each day too short for all the thoughts I want to think, all the books I want to read, and all the friends I want to see.

I am also a photography lover, an anxious reader, a wannabe globetrotter, a bit of a techno-geek and a very lazy cook.


A permanently work-in-progress project, I use this website as an interface between me and the world. You'll find a bit of what I do, what I've worked on, what I like, and what I talk about.