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      <image:title>Blog - 5 Technologies to support your digital transformation - don't forget a strategy though</image:title>
      <image:caption>Source: The State of Industrial Digital Transformation, PTC.</image:caption>
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      <image:title>Blog - Struggling To Navigate Disruption? Here’s How Trends Can Help You.</image:title>
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      <image:title>Blog - Struggling To Navigate Disruption? Here’s How Trends Can Help You.</image:title>
      <image:caption>Navigational strategy model</image:caption>
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    <loc>https://www.cristinaferraz.es/blog/2015/7/2/on-mexico-its-financial-culture-its-digital-natives-and-a-last-distressing-insight</loc>
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    <lastmod>2020-09-22</lastmod>
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      <image:title>Blog - On Mexico, its financial culture, its Digital Natives and a last distressing insight</image:title>
      <image:caption>Our "cash-loving" Digital Natives</image:caption>
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      <image:caption>Image via RRTS Magazine</image:caption>
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      <image:title>Blog - On Mexico, its financial culture, its Digital Natives and a last distressing insight</image:title>
      <image:caption>A Digital Native participating in the interviews.</image:caption>
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      <image:title>Blog - On Mexico, its financial culture, its Digital Natives and a last distressing insight</image:title>
      <image:caption>Grupo Elektra and Banco Azteca, a “retailer” bank.</image:caption>
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      <image:title>Blog - On Mexico, its financial culture, its Digital Natives and a last distressing insight</image:title>
      <image:caption>Informal savings are highly popular in Mexico – this is just one of the ways.</image:caption>
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    <loc>https://www.cristinaferraz.es/blog/2015/6/15/lean-is-too-hot-traditional-planning-is-too-cold-finding-the-just-right-strategy-for-business</loc>
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      <image:title>Blog - Lean is too hot; traditional planning is too cold. Finding the ‘just right’ strategy for business.</image:title>
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      <image:title>Blog - Lean is too hot; traditional planning is too cold. Finding the ‘just right’ strategy for business.</image:title>
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      <image:title>Blog - Lean is too hot; traditional planning is too cold. Finding the ‘just right’ strategy for business.</image:title>
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      <image:title>Blog - Lean is too hot; traditional planning is too cold. Finding the ‘just right’ strategy for business.</image:title>
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    <loc>https://www.cristinaferraz.es/blog/2014/2/5/interview-with-fuera-de-contexto-el-futuro-del-diseo-y-los-n.html</loc>
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    <loc>https://www.cristinaferraz.es/blog/2013/6/12/soon-you-will-be-thinking-stuff-on-not-turning-it-on.html</loc>
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    <lastmod>2016-04-06</lastmod>
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      <image:title>Blog - Some (after) thoughts on Milan Design Week 2013</image:title>
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      <image:title>Blog - Some (after) thoughts on Milan Design Week 2013</image:title>
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      <image:title>Blog - Some (after) thoughts on Milan Design Week 2013</image:title>
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      <image:title>Blog - Some (after) thoughts on Milan Design Week 2013</image:title>
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      <image:title>Blog - Some (after) thoughts on Milan Design Week 2013</image:title>
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      <image:title>Blog - A dazzling, crafted experience at "Light Show"</image:title>
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      <image:title>Blog - A dazzling, crafted experience at "Light Show"</image:title>
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      <image:title>Blog - A dazzling, crafted experience at "Light Show"</image:title>
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      <image:title>Blog - A dazzling, crafted experience at "Light Show"</image:title>
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    <lastmod>2020-09-22</lastmod>
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      <image:title>Blog - A dream of liquid light</image:title>
      <image:caption>DElight: liquid light</image:caption>
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      <image:title>Blog - A dream of liquid light</image:title>
      <image:caption>DElight: liquid light</image:caption>
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    <loc>https://www.cristinaferraz.es/blog/2012/8/23/on-design-innovation-and-collaboration-with-universities-int.html</loc>
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    <lastmod>2016-04-06</lastmod>
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      <image:title>Blog - On Design Innovation and collaboration with universities: Interview with Openlight Creative Director, Rombout Frieling</image:title>
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    <loc>https://www.cristinaferraz.es/blog/2012/7/10/on-teaching-design-innovation-interview-with-ashley-hall.html</loc>
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      <image:title>Blog - On teaching Design Innovation: Interview with Ashley Hall</image:title>
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      <image:title>Blog - On teaching Design Innovation: Interview with Ashley Hall</image:title>
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      <image:title>Blog - TalkLight: Spotlight on a Designer - Adolfo Abejón</image:title>
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      <image:title>Blog - TalkLight: Spotlight on a Designer - Adolfo Abejón</image:title>
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      <image:title>Blog - TalkLight: Spotlight on a Designer - Adolfo Abejón</image:title>
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      <image:title>Blog - TalkLight: Spotlight on a Designer - Adolfo Abejón</image:title>
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      <image:title>Blog - TalkLight: Spotlight on a Designer - Adolfo Abejón</image:title>
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      <image:title>Blog - TalkLight: Spotlight on a Designer - Adolfo Abejón</image:title>
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    <loc>https://www.cristinaferraz.es/blog/2011/7/28/talk-to-me-new-moma-design-exhibition.html</loc>
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      <image:title>Blog - “Talk to Me”: New MoMA design exhibition</image:title>
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      <image:title>Blog - “Talk to Me”: New MoMA design exhibition</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part II</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part II</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part II</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part II</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part II</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part II</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part I</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part I</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part I</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part I</image:title>
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      <image:title>Blog - Milan Fuorisalone Highlights, Part I</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459538635248-UELFKVTAAZE2W98J8FYY/Philips+Retail+Venture_Light+Gallery+3.jpg</image:loc>
      <image:title>Projects - Philips Digital Retail Solutions - Philips interactive Light Gallery</image:title>
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    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459538637416-WOUVFQ8IH1R6J2YJTUJ5/Philips+Retail+Venture_Schiphol+Airport+Retail_Lounge+3+store.jpg</image:loc>
      <image:title>Projects - Philips Digital Retail Solutions - Amsterdam Schiphol Lounge 3</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459538667684-JLU0QG1HXN9QOMHRNK57/Philips+Retail+Venture_Veghel_Smart+Urban+Lighting+1.jpg</image:loc>
      <image:title>Projects - Philips Digital Retail Solutions - Smart Urban Lighting in Veghel, NL</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459538692745-OF9FZHKNW0U21WOV8L7A/Philips+Retail+Venture_Veghel_Smart+Urban+Lighting+2.jpg</image:loc>
      <image:title>Projects - Philips Digital Retail Solutions - Smart Urban Lighting in Veghel, NL</image:title>
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    </image:image>
    <image:image>
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      <image:title>Projects - Philips Digital Retail Solutions - Smart Urban Lighting in Veghel, NL</image:title>
      <image:caption />
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  <url>
    <loc>https://www.cristinaferraz.es/projects/philips-cl-innovation-portfolio-strategy</loc>
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    <lastmod>2019-03-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459539633454-JCI9A5LLRE5TUSQCH4EN/Philips_CL+Strategy_Awards.png</image:loc>
      <image:title>Projects - Innovation &amp;amp; product strategy for Philips Consumer Lighting</image:title>
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  <url>
    <loc>https://www.cristinaferraz.es/projects/openlight-shift</loc>
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    <lastmod>2016-04-18</lastmod>
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  <url>
    <loc>https://www.cristinaferraz.es/projects/3rd-age-lighting</loc>
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    <lastmod>2016-04-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459892202309-BO5SHLDV0BLTT1T082H9/image-asset.jpeg</image:loc>
      <image:title>Projects - The 3rd Age of Lighting</image:title>
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  <url>
    <loc>https://www.cristinaferraz.es/projects/design-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2016-04-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459892583706-33CXZHI6LHT9GJC98F2G/image-asset.jpeg</image:loc>
      <image:title>Projects - Design Strategy competence for Philips</image:title>
      <image:caption>Theoretical model of Design Strategy within the design competence</image:caption>
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  <url>
    <loc>https://www.cristinaferraz.es/projects/openlight-light-behave</loc>
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    <lastmod>2016-04-15</lastmod>
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  <url>
    <loc>https://www.cristinaferraz.es/projects/philips-cl-brand-design-strategy</loc>
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    <priority>0.5</priority>
    <lastmod>2020-05-02</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459539974590-IX478DER7WCSJ14OLTNV/image-asset.jpeg</image:loc>
      <image:title>Projects - Brand &amp;amp; Design Strategy for Philips Consumer Lighting brands</image:title>
      <image:caption>Philips Lirio branding &amp; design guidelines</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459540239241-BCSFLZAVAVEF6GM9L0QJ/image-asset.png</image:loc>
      <image:title>Projects - Brand &amp;amp; Design Strategy for Philips Consumer Lighting brands</image:title>
      <image:caption>Style Finder screenshot</image:caption>
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  <url>
    <loc>https://www.cristinaferraz.es/projects/2016/4/15/liberation-of-light-exhibition</loc>
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    <priority>0.5</priority>
    <lastmod>2016-04-18</lastmod>
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  <url>
    <loc>https://www.cristinaferraz.es/projects/cupio-curo</loc>
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    <priority>0.5</priority>
    <lastmod>2016-04-18</lastmod>
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  <url>
    <loc>https://www.cristinaferraz.es/projects/2016/4/15/visiting-professorship-at-royal-college-of-art</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1460738254067-GE6NK22JRR4OFORSJP5P/image-asset.jpeg</image:loc>
      <image:title>Projects - Visiting professorship at Royal College of Art</image:title>
      <image:caption>"How to become a design strategist" lecture on establishing and nurturing a Creative Strategy competence within corporations</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1460738228983-M6YBIJR1ZVSBX67HFSUC/image-asset.jpeg</image:loc>
      <image:title>Projects - Visiting professorship at Royal College of Art</image:title>
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    <loc>https://www.cristinaferraz.es/projects/de-light</loc>
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    <priority>0.5</priority>
    <lastmod>2018-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850760336-BTQ9OEV46DN3AWC6R5WW/delight01_A.jpg</image:loc>
      <image:title>Projects - (DE)light: Liquid Light</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850761653-UMFPBIU5XU8FHXO0RXK0/delight02_B.jpg</image:loc>
      <image:title>Projects - (DE)light: Liquid Light</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850761951-NYPTMN9QV6YRCMI660L1/delight03_B.jpg</image:loc>
      <image:title>Projects - (DE)light: Liquid Light</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850764874-D6SQLGJ2DLK0JS0ALFRR/delight04_C.jpg</image:loc>
      <image:title>Projects - (DE)light: Liquid Light</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850765185-DG45O94GCS5SXOLJNVRD/delight05_C.jpg</image:loc>
      <image:title>Projects - (DE)light: Liquid Light</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850769330-89YWFLDG3ZYVMZSY367P/delight06_C.jpg</image:loc>
      <image:title>Projects - (DE)light: Liquid Light</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850768746-Q3NDRML09L47V09TAMOH/delight07_C.jpg</image:loc>
      <image:title>Projects - (DE)light: Liquid Light</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1460737132281-R6J26K0QZ8GTTYPVMHPJ/Delight+on+Core77.png</image:loc>
      <image:title>Projects - (DE)light: Liquid Light - (DE)light in Core77</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1460737136339-2BBEJREKN3GUH6TNV0JF/Delight+on+Yanko+1.png</image:loc>
      <image:title>Projects - (DE)light: Liquid Light - (DE)light in Yanko Design</image:title>
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    <image:image>
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      <image:title>Projects - (DE)light: Liquid Light - (DE)light in Inside Outside Magazine</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1460737125689-G2X54LFBETP1FZ7JMIE4/DElight+in+Bulgaria-HiTech_Page_2.jpg</image:loc>
      <image:title>Projects - (DE)light: Liquid Light - (DE)light in HiComm Magazine</image:title>
      <image:caption />
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1460737133751-XXOX6425AYPD7PEJTMI1/DElight_curiosity.jpg</image:loc>
      <image:title>Projects - (DE)light: Liquid Light - (DE)light in Dealer De Luxe</image:title>
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  <url>
    <loc>https://www.cristinaferraz.es/projects/auxo</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2018-07-04</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850656138-OVCH543595SAZSL5M2B5/Auxo-3.jpg</image:loc>
      <image:title>Projects - Auxo: Project Bluesky</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850651487-15PRMZUWJQQ2GDM35UKQ/Auxo-1.jpg</image:loc>
      <image:title>Projects - Auxo: Project Bluesky</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850653697-CLAYO5ONX1YEEFVYNYP7/Auxo-2.jpg</image:loc>
      <image:title>Projects - Auxo: Project Bluesky</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850656120-1ZB962HXFY7DKD7EZT50/Auxo-4.jpg</image:loc>
      <image:title>Projects - Auxo: Project Bluesky</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1460737580523-PTV3QH8RPP3ZKI8EOCU3/Auxo+on+Yanko+2.png</image:loc>
      <image:title>Projects - Auxo: Project Bluesky - Auxo in Yanko Design</image:title>
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  <url>
    <loc>https://www.cristinaferraz.es/projects/the-first-commandment-opera</loc>
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    <priority>0.5</priority>
    <lastmod>2016-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850429251-TUHJRAAS0NHVRS7VEHZC/PORTF-The+First+Commandment+Photos+001.jpg</image:loc>
      <image:title>Projects - "The First Commandment" opera</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850429297-TXTJ0FSBGQ0IX6BUQQNI/PORTF-The+First+Commandment+Photos+003+copia.jpg</image:loc>
      <image:title>Projects - "The First Commandment" opera</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459850435852-G72TJDKMM5UQPMTZB7HV/PORTF-The+First+Commandment+Photos+020+copia.jpg</image:loc>
      <image:title>Projects - "The First Commandment" opera</image:title>
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    <image:image>
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      <image:title>Projects - "The First Commandment" opera</image:title>
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      <image:title>Projects - "The First Commandment" opera</image:title>
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    <loc>https://www.cristinaferraz.es/projects/embrace</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-04-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459849264829-H0C1YD5QTKOROXUTFNKE/PORTF-embrace-01.jpg</image:loc>
      <image:title>Projects - Embrace - Embrace unfolded rings</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459849200046-UOE8UNKZQ0WLS4QEYUYM/PORTF-embrace-02.jpg</image:loc>
      <image:title>Projects - Embrace - Embrace folded rings</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459849170204-R9CHOJP14QH17A9VCGC1/PORTF-embrace-03.jpg</image:loc>
      <image:title>Projects - Embrace - Embrace packaging</image:title>
      <image:caption>Embrace packaging</image:caption>
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      <image:title>Projects - Embrace - Embrace in use</image:title>
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    <loc>https://www.cristinaferraz.es/projects/miguel-mila</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2016-04-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1459849879585-Y1N97Z4LWK31MUE02WZD/Miguel+Mila_01.jpg</image:loc>
      <image:title>Projects - Product design and development at Estudio Miguel Milá</image:title>
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    <loc>https://www.cristinaferraz.es/projects/vilagrasa</loc>
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    <lastmod>2016-04-18</lastmod>
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      <image:title>Projects - Industrial design for urban and contract furniture at Vilagrasa</image:title>
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    <loc>https://www.cristinaferraz.es/projects/category/RCA</loc>
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    <loc>https://www.cristinaferraz.es/projects/tag/Openlight</loc>
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    <priority>0.75</priority>
    <lastmod>2018-04-23</lastmod>
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      <image:title>Proyectos</image:title>
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    <lastmod>2019-03-15</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/546b85d1e4b07c3dc4cedfd7/1524522221797-KRWH702RX5UAWXNXVAHG/Design+Does.jpg</image:loc>
      <image:title>Proyectos - Exposición Design Does</image:title>
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    <image:image>
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    <loc>https://www.cristinaferraz.es/proyectos/posicionamiento-marca-estrategia-marketing-elisava</loc>
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