You see things as they are and ask, “Why?”
I dream things as they never were and ask, “Why not?”
George Bernard Shaw
As an engineer with a background on business administration, technology and design I help companies adapt to present future changes in their industries by generating, communicating and selling new products and services, and supporting decision-making in uncertain environments.
During my +10 years of experience in innovation, marketing and strategy positions I have found new pools of economic growth and added value by means of trend and data analysis, knowledge of users, technologies, markets and sales channels, focus on return on investment as well as managing multidisciplinary teams and stakeholders effectively.
My 360º-degree experience throughout corporate, consulting and academic practice, my cross-sector knowledge and my international career path in global markets allow me to have a thorough, effective and out-of-the-box understanding of the challenges of today’s world for business.
My professional practice is based in five know-how areas:
FORESIGHT - Insight and data generation & interpretation / Trend, user and market research analysis / Design thinking methodologies & tools
STRATEGY - Portfolio management and value proposition generation / Business Intelligence & Big Data / Organizational design and change management
INNOVATION - Business innovation management / E2E innovation methodologies and processes / UX user experience and open innovation
MARKETING - Branding & positioning / Digital marketing & communications / Omnichannel strategy & content marketing
THOUGHT LEADERSHIP - Stakeholder and team leadership & management / Public speaking & writing / Academic & teaching
See some selected work or explore all my projects through the menus.
As a creative catalyser, is vital to my professional practice to excel at critical observation, communicate effectively, be a true team player and mentor, have a problem-solving attitude and be flexible to adapt to uncertain environments. As a leader, I bring people together, managing conflicts and interests and working hard to engage stakeholders and team members, as I believe success is not a one-man’s job.
A technologically literate, trend expert, globally astute, and operationally agile character, I am also a photography lover, an anxious reader and a wannabe globetrotter.