You see things as they are and ask, “Why?”
I dream things as they never were and ask, “Why not?”
George Bernard Shaw
As a marketing strategist, innovation and design-thinking expert with more than 10 years of experience I help business answer recent disruptions and anticipate future changes in their industries, and to create, communicate and sell new products and services. By that, I find new pools of value and growth for business.
I focus on incremental and disruptive innovation by means of researching and analysing multidisciplinary insights and business intelligence, designing and leading strategic business and marketing plans as well as managing innovation teams effectively.
My 360-degree expertise throughout corporate, consulting and teaching practice, my cross-industry knowledge and my international experience in global markets like Asia, Europe and the Americas allow me to have a full understanding of the challenges to innovation for each specific business,
through the creation and communication of new products, services and processes.
My professional practice is based in five know-how areas:
FORESIGHT - Trend research & analysis / Insight generation and interpretation / Design thinking and creative methodologies
STRATEGY - Value proposition generation / Business Intelligence / Organizational design & company culture
INNOVATION - Methodologies & processes / User-centred design / Open innovation
MARKETING - Branding and positioning / Digital marketing / Omnichannel content strategy & storytelling
THOUGHT LEADERSHIP - Team leadership and management / Academic & education / Writing & Public speaking
See some selected work or explore all my projects through the menus.
As a creative catalyser, is vital to my professional practice to excel at critical observation, communicate effectively, be a true team player and mentor, have a problem-solving attitude and be flexible to adapt to uncertain environments. As a leader, I bring people together, manage conflicts and work hard to engage the team, as I believe success is not a one-man’s job.
A technologically literate, globally astute, and operationally agile character, I am also a photography lover, an anxious reader, a wannabe globetrotter, a bit of a techno-geek and a very lazy cook.